Introduction In the past month, several dietary supplements sold on Amazon have come under FDA scrutiny due to serious safety concerns. From undeclared pharmaceutical ingredients in male enhancement pills to allergens in longevity products, these incidents signal a tightening grip on compliance—and an urgent call to action for supplement brands
Back-to-Back Recalls of Male Enhancement Supplements Another Product Pulled: “Endurance Boost with Horny Goat Weed” Just a week later, the FDA issued another warning and recall for “Endurance Boost with Horny Goat Weed,” sold exclusively on Amazon US. This product, too, contained sildenafil analogues that were not declared on the
What’s Changed? Starting in early 2025, Amazon expanded its lab testing requirement to include more supplement categories – with a specific focus on joint support supplements. Products containing ingredients like: Glucosamine Chondroitin MSM Or those making mobility, flexibility, or joint health claims …are now required to submit passing lab results
If you’ve been running Amazon ads for your supplement brand, you’ve probably felt it: ad costs are rising fast. Highly competitive categories like multivitamins, probiotics, and collagen have become PPC battlegrounds, making it harder than ever to achieve sustainable ROAS. This isn’t just a bump—it’s a shift. The days of
Subscribe & Save is meant to build recurring revenue and customer loyalty—but for many supplement sellers on Amazon, it’s become a source of frustration. Increasingly, shoppers are subscribing just to get a discount, then canceling immediately after their first order. This kind of behavior, often called “Subscribe & Save abuse,”
Selling supplements on Amazon is more competitive than ever—especially when multiple brands are offering the exact same formula. Whether it’s magnesium glycinate, ashwagandha, or collagen peptides, your success no longer depends solely on ingredients. What matters now is how you differentiate your brand in every other way. Here’s how to